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MODELOS DEL CONSUMIDOR

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CAPITULO 5 FISHER Y ESPEJO
Daniela Avalos
Mind Map by Daniela Avalos, updated more than 1 year ago
Daniela Avalos
Created by Daniela Avalos over 3 years ago
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MODELOS DEL CONSUMIDOR
  1. MASLOW Y ARDREY
    1. DESEOS
      1. NECESIDADES
      2. MODELO ECONÓMICO DE MARSHALL
        1. EXCEDENTE
          1. UTILIDAD
          2. PAVLOV
            1. IMPULSOS
              1. ESTÍMULOS
              2. PSICOLÓGICO SOCIAL VEBLEN
                1. CULTURA
                  1. FAMILIA
                    1. GRUPOS DE REFERENCIA
                    2. PSICOANALÍTICO DE FREUD
                      1. ID
                        1. EGO
                          1. SUPEREGO
                          2. HOWARD-SHETH
                            1. SOLUCION DE PROBLEMAS
                            2. O’Shaughnessy
                              1. ESTIMULOS
                                1. DESEOS
                                  1. SERVICIOS
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