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The Business and its External Environment

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The external environment of a Business. From Unit 1 Business Studies for AS Level from September 2015.
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The Business and its External Environment
  1. Demographic Factors
    1. Changes in migration
      1. Changes in birth and death rates
      2. Market Factors
        1. Changes in Competitor power
          1. Growth in sales in a market
          2. Economic Factors
            1. Cosnumers' income
              1. Level of Interest Rates
              2. Environmental and Social Factors
                1. Consumers prefer environmentally friendly products
                  1. Growth in popularity of fair trade products
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