370793
Description
Mind Map by charcrawford, updated more than 1 year ago
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Created by charcrawford
over 10 years ago
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2. Corporate Aims, Mission
and Culture
- Aims
- i.e. To become a profitable
business with a long-term future
- Many businesses do not note their
aims, especially small organisations
where employees know shared purpose.
- Staff in a small firm may work together
to achieve a common aim with a level of
commitment that may not exist in a large
firm that sets aims in writing.
- Staff in a small firm may work together
to achieve a common aim with a level of
commitment that may not exist in a large
firm that sets aims in writing.
- Corporate aims act as a basis
upon which to form goals or
objectives for the organisation
- i.e. To become a profitable
business with a long-term future
- Mission Statements
- An attempt to put corporate
aims into words that inspire
- Hoped that, by summarising clearly the long-term
direction, a focus is provided to inspire employees
and ensure departments work together
- PURPOSE (why exists) -
VALUES (believes in) -
STANDARDS AND
BEHAVIOURS (expected
by employees) -
STRATEGY (competitive
position)
- How valuable are mission statements?
- Coca-Cola: 'more people to drink Coke
than water' 10 years later.. 'to refresh
the world'.. public relations exercise?
- Find out from staff to restore pride
if they lack inspiration. (False
sense of purpose won't work)
- Coca-Cola: 'more people to drink Coke
than water' 10 years later.. 'to refresh
the world'.. public relations exercise?
- An attempt to put corporate
aims into words that inspire
- Culture
- 'The way we do things around here' ..
The attitudes and behaviours shown in
the workplace.
- Built up as a result of:
- Aims/ missions of business
- Behaviour of company directors
- Attitude of senior management
to enterprise and risk
- Recruitment and training
procedures, mixture of staff
- Aims/ missions of business
- The business should develop a set
of values that employees can be
proud of -> motivate them.
- Business culture will show through:
- Team vs Individual: 'dog-eat-dog' fashion
or effectiveness working in teams
- Attitude to hard work: boss who expects people
to give it their best, but not work overtime
- Customer-centred or focused
inwards? 'Them and us' attitude.
- Attitude to risk: does the business
establish enterprising? Or managers
that can't make decisions?
- Ethical stance: Help staff to know how to
deal with difficult decisions. i.e accepting a
Christmas present from main supplier.
- Team vs Individual: 'dog-eat-dog' fashion
or effectiveness working in teams
- 'The way we do things around here' ..
The attitudes and behaviours shown in
the workplace.
- Key Words
- Aims: generalised statement
of where you are heading -
objectives can be set
- Mission: passionate way
of expressing an aim
- Business Culture: ethos
(ideas and attitudes)
- Aims: generalised statement
of where you are heading -
objectives can be set
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