Mind map
Our customer acquisition
Map content
Our customer acquisition
Type 1 customers: patients that can help us test the product at development stage
- How can we reach them:
- Through uni activities at the hospitals?
- Medical research programs?
- Parkinson UK events
- Volunteering with them?
- Social media with info that relatives are looking for?
- Anything else?
- How will they make decision on whether to help us?
- Personal impression in a meeting
- ? How to get more people to a meeting?Is it efficient?
- Read more about us on the website
- AND see the opportunity that catches with them.
- OR believe in project
- AND the process of participation is clear for them and is not too much hustle
- AND see the opportunity that catches with them.
- Personal impression in a meeting
- Task #1: Get the tremor data (5-10 people enough?)
- Task #2: Test prototype on patients
- How can we reach them:
Type 2 customers: early-adopters for the product
- Major ?: Value prop is not clear before we test the product and get feedback