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Marketing Management in Video Gaming Industry

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maya velasquez
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maya velasquez
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Resource summary

Marketing Management in Video Gaming Industry
  1. Marketing Strategy
    1. Segmentation
      1. Demographic
        1. Psychographic
        2. Income Levels
        3. Targeting
          1. Positioning
            1. Children-oriented
              1. Realistic
                1. Affordable
                2. Differentiation
                3. Marketing Program
                  1. Price
                    1. Product
                      1. Promotion
                        1. Game Fairs
                          1. Sportsmen
                          2. Place
                            1. Retailers
                              1. Online
                                1. App Store
                              2. Game Developers
                                1. Mobile/Tablet
                                  1. Android
                                    1. IOS
                                    2. Console
                                      1. PC
                                        1. Designers
                                          1. Testing
                                            1. In-game product placement
                                              1. R & D
                                              2. Customers
                                                1. E-Sportsmen
                                                  1. Gamers
                                                    1. Age
                                                      1. Gender
                                                      2. App users
                                                        1. Freemium
                                                          1. Purchasable Apps
                                                        2. Console Manufacturers
                                                          1. Strategy
                                                            1. Netwrok Effects
                                                              1. Market Development
                                                              2. Interactivity
                                                                1. Multiplayer
                                                                  1. Communities
                                                                2. Games
                                                                  1. Genres
                                                                    1. RPG
                                                                      1. Strategy
                                                                        1. Sports
                                                                          1. FPS
                                                                          2. Graphics
                                                                            1. Gameplay
                                                                              1. Story

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