Mind map for the four P's

Price
1. Definition: the price of a product set by the company at which customers buy the product at.
2. Demand: the price of a product is dictated by the demand for the product (how much the customores want it and how popular it is)
Place
1. Where the product is targeted at and placed in the market
2. Whether the product has a market niche and what sort of customer the company hopes the product will attract
4. A products place in the market, is key to it's success. If it is marketed wrongly then it may fail and cost the company money.
Promotion
1. One way of promoting a company is through advertising. This when a company puts their company on TV, radio etc. to get it noticed.
2. Promotion is the way in which a company makes their businees known and gets people to buy their product.
3. forms of promotion of a companies products include using devices such as BOGOF'S and price cuts as well as loyalty cards and introductory offers.
Product
1. Boston Matrix
  1. Coca Cola
  2. Windows
  3. Apple
  4. Tesco's own brand
2. Product life cycle
  1. Xbox One
  2. Iphone 5
  3. Xbox 360
  4. Playstation 2
3. A product is something that a company produces and then sells. A product can also be used metaphorically to mean a service or something that the company is offering as their business

Resource summary

	Created by jamie.salter over 11 years ago