4251803
Description
Mind Map by Ellen Rita, updated more than 1 year ago
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Created by Ellen Rita
about 10 years ago
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Greenwashing
- No Proof or Evidence
- Scientific Jargon
(overly technical
language)
- Just not credible
- Greening a
product does not
make it safe
(eco-friendly
cigarettes
- Greening a
product does not
make it safe
(eco-friendly
cigarettes
- Best in Class
- Claiming to be slightly
greener than the
competition, competition
could be terrible.
- Claiming to be slightly
greener than the
competition, competition
could be terrible.
- Irrelevant Claims
- Emphasis on one small green
attribute, everything else is not
green
- Emphasis on one small green
attribute, everything else is not
green
- Fluffy Language
- No clear meaning (eco-friendly)
- No clear meaning (eco-friendly)
- Green products,
dirty company
- Side line environmentally
friendly product, mainly dirty
products
- Side line environmentally
friendly product, mainly dirty
products
- Suggestive Pictures
- Green images, indicate
unjustified green
image/impact
- Flowers from
an exhaust
pipe
- Green images, indicate
unjustified green
image/impact
- Lying
- Totally fabricated
claims
- Totally fabricated
claims
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