Greenwashing

Description

Uni Sustainable Manufacturing Mind Map on Greenwashing, created by Ellen Rita on 24/12/2015.
Ellen Rita
Mind Map by Ellen Rita, updated more than 1 year ago
Ellen Rita
Created by Ellen Rita over 8 years ago
305
1

Resource summary

Greenwashing
  1. No Proof or Evidence
    1. Scientific Jargon (overly technical language)
      1. Just not credible
        1. Greening a product does not make it safe (eco-friendly cigarettes
        2. Best in Class
          1. Claiming to be slightly greener than the competition, competition could be terrible.
          2. Irrelevant Claims
            1. Emphasis on one small green attribute, everything else is not green
            2. Fluffy Language
              1. No clear meaning (eco-friendly)
              2. Green products, dirty company
                1. Side line environmentally friendly product, mainly dirty products
                2. Suggestive Pictures
                  1. Green images, indicate unjustified green image/impact
                    1. Flowers from an exhaust pipe
                    2. Lying
                      1. Totally fabricated claims
                      Show full summary Hide full summary

                      Similar

                      GCSE PE - 6
                      lydia_ward
                      The Heart
                      annalieharrison
                      Formula for Physics IGCSE edexcel
                      amayagn
                      Chemistry 3 Extracting Metals Core GCSE
                      Chloe Roberts
                      The First, Second, Third and Fourth Crusades
                      adam.melling
                      Sociology Key Words
                      kazoakley
                      Geography: Population
                      ameliaalice
                      Sociology - Crime and Deviance - Feminists
                      josaul1996
                      English Basic Grammar
                      tvazacconcia
                      Topic 1 Quiz - Elements & The Periodic Table
                      Musicdudejoe
                      CUBAN MISSILE CRISIS
                      Olivia Andrews