1.1 Direct exporting is selling
directly into the market you
have chosen using in the first
instance you own resources.
1.1.1 Home country
1.1.2 Host country
2.1 A firm transfers the
rights to the use of a
product or service to
2.1.1 Home country
2.1.2 Host country
3.1 Arrangement where one party (the franchiser) grants another party
(the franchisee) the right to use its trademark or trade-name as
well as certain business systems and processes, to produce and
market a good or service according to certain specifications.
3.1.1 Host country
3.1.2 Home country
4.1 Partnering is almost a necessity when entering foreign
markets and in some parts of the world (e.g. Asia) it
may be required. Partnering can take a variety of
forms from a simple co-marketing arrangement to a
sophisticated strategic alliance for manufacturing.
4.1.1 Host country
4.1.2 Home country
5 Joint Ventures
5.1 Joint ventures are a particular form of
partnership that involves the creation of
a third independently managed company.
5.1.1 Home country
5.1.2 Host country
6 Buying a Company
6.1 In some markets buying an existing local company
may be the most appropriate entry strategy. This
may be because the company has substantial market
share, are a direct competitor to you or due to
government regulations this is the only option for
your firm to enter the market.
6.1.1 Host country
6.1.2 Home country
7.1 Piggybacking is a particularly unique way of entering the
international arena. If you have a particularly interesting
and unique product or service that you sell to large
domestic firms that are currently involved in foreign
markets you may want to approach them to see if your
product or service can be included in their inventory for
7.1.1 Home country
7.1.2 Host country
8 Turnkey Projects
8.1 Turnkey projects are particular to companies that provide services such as
environmental consulting, architecture, construction and engineering. A turnkey
project is where the facility is built from the ground up and turned over to the
client ready to go – turn the key and the plant is operational.
8.1.1 Host country
8.1.2 Home country
9 Greenfield Investments
9.1 A greenfield investment is where you buy the land, build
the facility and operate the business on an ongoing basis
in a foreign market.