Field Research uses data collected first hand

Description

Bus Man Mind Map on Field Research uses data collected first hand, created by vitacveitch on 17/04/2013.
vitacveitch
Mind Map by vitacveitch, updated more than 1 year ago
vitacveitch
Created by vitacveitch about 11 years ago
51
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Resource summary

Field Research uses data collected first hand
  1. Surveys
    1. Questionnaires
      1. Face To Face
        1. Postal
        2. Interviews
          1. Personal Interviews
            1. Group Interviews
            2. Consumer Pannel
            3. Observation
              1. Audits
                1. Physical stock checks of goods in shops
                2. Watching
                  1. Measuring the flow of traffic past posters
                  2. Recording
                    1. Meters when record when TV sets are switched on to analyses viewing patterns
                  3. Experiments
                    1. Tasting in supermarkets when new products are launched
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