550392
Description
Mind Map by chloe.speke, updated more than 1 year ago
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Created by chloe.speke
almost 12 years ago
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Google
Adwords
- Keyword Analysis
- Use BIDS to increase Average
Position on Google Web Search - the
higher the position, the more likely a
customer is to click your site
- Turn Browsers into buyers
with relevent ads and keyword
matching.
- PHRASE: keywords can be used in
any order but not have any other
irrelevent words involved
- BROAD: Keywords can be in any order and have other words
involved in the search terms - no matter how irrelevent and your
ad will still show. Use only for popular Adgroups or keywords as it
can be costly if it unlikely to convert.
- EXACT: Only the words in the keyword in the specific order written will
trigger your ads - for very direct & controlled search.
- PHRASE: keywords can be used in
any order but not have any other
irrelevent words involved
- Setting a Bid for a Campaign or Adgroup can be done
Manually or Automated by Google
- Manual Bids Can be set by a Developer with Administrative
Access, these bids determine how much is spent on a
Campaign, Adgroup or Keywords. Using Analytics you can work
out if this needs highering or lowering due to any Conversion
Rates (%), Clicks & Adspend
- Manual Bids Can be set by a Developer with Administrative
Access, these bids determine how much is spent on a
Campaign, Adgroup or Keywords. Using Analytics you can work
out if this needs highering or lowering due to any Conversion
Rates (%), Clicks & Adspend
- Turn Browsers into buyers
with relevent ads and keyword
matching.
- Use BIDS to increase Average
Position on Google Web Search - the
higher the position, the more likely a
customer is to click your site
- Top Tips
- Match your Budget to your Business Goals
- No 2 Campaigns are the same, different products require
differing methods of advertising & Expeniture
- MATCH BUDGETS WITH VALUE OF PRODUCTS
- SEASONAL
- OFFERS - NCREASE TRAFFIC
- STABLE YEARLY CAMPAIGNS
- SEASONAL
- MATCH BUDGETS WITH VALUE OF PRODUCTS
- No 2 Campaigns are the same, different products require
differing methods of advertising & Expeniture
- Monitor how your budget is being spent
- 'Limited By Budget' Could mean you need to increase bids or eliminate negative
keywords & ads which aren't leading to converisons
- Keep an eye on what money is being spent on, so it can be
used correctly so ads aren't blocked
- Keep an eye on what money is being spent on, so it can be
used correctly so ads aren't blocked
- 'Limited By Budget' Could mean you need to increase bids or eliminate negative
keywords & ads which aren't leading to converisons
- Experiment on which Ad Formats work for your
business
- Video Advertising: people who are already
interested in your market will be able to watch,
easier to gain click through.
- Text Ads:Clear description & easy to edit to see
what works best. Quickest set up & popular on
Google Search Page
- Image Ads: Look more interesting and
cookies enable remarketing strategies to
remind customers/visitors that there is still
time to convert
- Video Advertising: people who are already
interested in your market will be able to watch,
easier to gain click through.
- Match your Budget to your Business Goals
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