Exchange Rates: this affects the price at which goods are bought
and sold internationally. Therefore a rise in the UK's exchange
rate is likely to make UK goods less competitive abroad and
imports more competitive in UK markets. However, the extent to
which there is a change in competitiveness depends on the PED
of goods bought and sold.
Productivity: Productivity is a measure of output per input. The most common
measure would be labour productivity. For example, with improved technology
and education, a country can enjoy higher labour productivity and therefore
produce goods at a lower cost. Higher labour productivity is the key to increasing
competitiveness and living standards at the same time. However, the increase or
decrease in international competitiveness will depend upon how much productivity
changes by and the extent to which other countries can match the UK's
producitivty.
Regulation: if there is a high level of regulation
then costs of production will increase thus
reducing international competitiveness and vice
versa. The impact on international
competitiveness will depend on whether other
countries are experiencing similar regulations or
not. If they are then this will have little impact.
Unit labour costs: This is defined as the labour cost (to the firm) per
unit of output produced. Higher costs can affect their profit margin will
be cut which is not good for their competitiveness in the long run
given the likely cut in essential investment. Changes in labour
productivity are extremely important here. If the output per worker is
rising then rises in labour costs (through higher wages) will not
necessarily raise unit labour costs because the increased wages have
been earned through increased output.
The UK has become less internationally competitive than other countries with cheap labour.
The UK is roughly 20% behind France and
Germany and 40% behind the USA. To
compensate for this, labour costs tend to be lower
in the UK.
Tax rates on labour and corporations will be a factor in
determining competitiveness. For example, higher labour taxes will
increase the unit cost of labour faced by firms, leading to lower
competitiveness. Low taxes on profit however, encourage
investment and innovation which will lead to improved international
competitiveness.
Relative inflation rates. Prices tend to rise in all countries, but if prices
rise faster in one particular country then, for a given exchange rate, the
effect will be very similar to a rise in the value of the currency. If the
inflation rate in the UK is 10% over a given year, and the inflation rate in
Germany is 8% over the same year (assume the exchange rate remains
constant), then UK exports in Germany will be 2% more expensive
relative to German home-produced goods. Equally, German imports into
the UK will appear 2% cheaper than UK home-produced goods.
Quality: quality of products is an important determinant. Firms will have a competitive advantage over their
international rivals if they can produce better quality products. However, It is difficult to quantify 'quality' but
one way of doing it is to measure value per ton of exports. the UK performs poorly on this measure. Figures
for value per ton show that there are few developed countries that produce poorer quality goods than the UK.
Perhaps part of the reason for this is that the UK tends to export products that use lower technology. But this
is hardly a good thing in itself. This simply highlights the fact that the UK invests a relatively small amount of
money in research and development.
Research and development: this influences the uniqueness of a product. the
extent to which firms engage in research and development may influence their
long term international competitiveness.