Stimulate desire and
energy in people to be
continually interested and
committed to a job, role or
subject, or to make an
effort to attain a goal.
Within this company
Coca-Cola is extremely
committed to be a great
place to work, where people
are inspired to be the best
they can be.
How?
Training and Mentoring
The company offers a
number of development
programs to encourage
and motivate employees.
Coca-Cola University
An on line teaching
environment for
employees.
Developmental
forums
Forums that
offer teaching
opportunities
Short term asignments
Employees have the
opportunity to work in different
fields, and learn from this
experiences
Financial Rewards
(External incentives)
Coca-Cola also offers financial
rewards to motivate employees to
reach greater performance.
Coca-Cola Red Tag program
Rewards employees with travel and
merchandise as a way to recognize
good performance
Employees's children can
qualify for scholarship
funds
Car discounts
Discounts on
merchandise
Working Environment
Social exchange and
equity theory
Coca-Cola offers an
energizing environment to
motivate their employees
In which employees
have access to
A cafeteria
A dry cleaning
Free parking
A store
Credit Union
Leadership
Leadership is defined as the process of guiding
and directing the behavior of people in the work
environment.
Coca-Cola has distinguished
themselves for being a leader
company in their sector
market. Furthermore, they
have also been acknowledged
for having great leaders that
were able to position them as a
top brand
In 2013, Coca-Cola announced the hiring of new senior
leaders to operate 3 areas: Coca-Cola International,
Coca-Cola Americans and Bottling Investments Group to
improve productivity and leadership
Positive Leadership in Coca-Cola
Coca-Cola celebrates 25 years of
positive leadership by launching
remarkable Coke Scholars
Communication
Communication can be defined as
the transmission of a message
from a sender to a receiver in an
understandable manner.
The importance of effective
communication is immeasurable
in the world of business and in
personal life.
Verbal communication
Coca-cola needs to be in direct
contact with its customers and employees
through verbal communication.
Through its production
centres, the company has
the opportunities to talk to
customers about all issues.
Through Employee Insights
Survey, where employees are insight
on how the company is run and
how things can be improved.
Non verbal communication
Coca-Cola is well known for its publicity
creating an image by which
people can identify themselves
with the product, using non
verbal communication
Persuasion represents one
of their strongest assets
Teamwork
Definition
The process of working
collaboratively with a group of
people in order to achieve a goal.
For Coca-Cola it is really
important to promote teamwork,
given that its the most
productive way to achieve the
goals.
Coca-Cola uses the trait theory
to hire professionals with
specific traits, that allow them to
operate in a multicultural
environment.
Diversity is really important
for Coca-Cola, since
multidisciplinary groups
provide a huge variety of
skills, creating a more
complete and rich
environment
At Coca-Cola there is a great opportunity to
work on teams that have several
backgrounds. As a transnational enterprise
Coca-Cola works on unifying people using their
commitment to the company and desire to add
value and make a difference.