H&M Customer Journey Map

Description

Mind Map on H&M Customer Journey Map, created by Maariyah Shaikh on 16/12/2016.
Maariyah Shaikh
Mind Map by Maariyah Shaikh, updated more than 1 year ago
Maariyah Shaikh
Created by Maariyah Shaikh about 9 years ago
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Resource summary

H&M Customer Journey Map
  1. 3 Contribute
    1. Contibuting towards campaigns
      1. Downloading the app
        1. Joining social media platforms
        2. 2 Join/Investigate
          1. YouTube Reviews
            1. Joining the newsletter
              1. KenzoxHnM Search for news articles
              2. 1 Discover
                1. Discover Brand through traditional marketing method of advertising or visiting a store
                  1. View Website
                  2. 4 Use/Share
                    1. Here you can see a customer had an issue yet H&M did not reply or engage with the customer to rectify the situation
                      1. Using the hastag KenzoxHnM
                        1. Sharing Outfit ideas on Instagram
                          1. Sharing experiences on a blog
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