777261
Description
Mind Map by chloepayne, updated more than 1 year ago
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Created by chloepayne
about 11 years ago
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SWOT analysis
- strengths
- brand name
- level of experience/knowledge/skills
- brand name
- Weaknesses
- new proposal could be expensive
- management approach
- product portfolio
- new proposal could be expensive
- Opportunities
- social trends
- increased
spendings in the
market
- expansions in the market
- social trends
- Threats
- poor economic
climate/rececssion
- competition
- government
policy/legislation -
planning permission
not being approved
- poor economic
climate/rececssion
- what can a
business achieve
from this
- build strengths
- overcome weaknesses
- make sure
opportunities are
identified and
expolioted
- identify threats
- build strengths
- benefits of conducting a SWOT analysis
- better plannning
- higher profits
- greater contol
- reduced risk
- increased chance of success
- exploit oppportunities
- get ahead of competition
- allows
contingency plans
to be drawn up to
overcome threats
- supports financial
application
- resolve issues
before they
occur
- better plannning
- disadvantages
- only as useful as the
information put into it
- may take a lot of
time/effort to
research
- could be expensive - staff time +
buying market research
- only as useful as the
information put into it
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