Solving problems
- using lateral and
creative thinking
Metaphors
Used in Management Science to help
‘think outside the box’ (to avoid
getting stuck by thinking same things)
“an application of name or descriptive
term or phrase to an object or action to
which it is imaginatively but not literally
applicable”
Usually use an idea (name) that
is visually powerful so we can
make the transfer of idea easily
e.g. someone is like a cat (they don’t look like one
but their behaviour might be compared to one –
sleep all day and go out at night; only interested in
their own pleasure; do their own thing….)
Examples
Trees, flowers (branches,
roots, leaves; need sun, water;
bend in the wind…)
Rivers (flow; tide;
dams; eddy;
whirlpools…)
Machines (cogs,
wheels,
clockworks…)
de Bono’s 6
Thinking Hats
a thinking tool for
group discussion and
individual thinking.
combined with the
idea of parallel thinking
Hats
White Hat
Neutrality - what
information is available,
what are the facts?
Red Hat
Feeling - instinctive gut reaction
or statements of emotional
feeling (but not any justification)
Black Hat
Negative judgement - logic
applied to identifying flaws
or barriers, seeking
mismatch
It harnesses the full range of cortical skills -
word, image, number, logic, rhythm, colour and
spatial awareness - in a single, uniquely powerful
manner. In so doing, it gives you the freedom to
roam the infinite expanses of your brain.
can be applied to every aspect
of life where improved learning
and clearer thinking will
enhance human performance.”
Brainstorming
to break us out of
our habit-bound
thinking
to produce a set of
ideas from which we
can choose
Rules
Suspend judgment
Think freely
Tag on
Quantity of ideas
is important
Random Input
good approach for generating
completely different ideas and
breaking out of restrictive
thinking patterns
select a random noun
from either a dictionary or
a pre-prepared word list.
helps if the noun is something
that can be seen or touched (e.g.
'helicopter', 'dog') rather than a
concept (e.g. 'fairness').
nouns should not, however, come from
the same field as the problem you are
considering, as the whole idea of
Random Input is to link in new thinking
patterns, not to stay inside old ones
Link the random noun back
to your problem in as many
ways as you can