806637
Description
Mind Map by sianhorrigan5786, updated more than 1 year ago
|
Created by sianhorrigan5786
almost 10 years ago
|
|
Magazine Institutions
- Ipc Media
- Consumer magazine and digital
publisher in the United Kingdom
- Sells over 300
million copies a year
- 2 out of 3 women and over
45% of men read an IPC
magazine
- Almost 27 million adults
- Almost 27 million adults
- Over 80 iconic brands
- Creates content for multiple platfroms
across print, online, evetn, mobile and
tablets
- Predominately aimed towards women
- Publisher of NME
- Consumer magazine and digital
publisher in the United Kingdom
- Bauer Publishing
- largest privately owned publisher in Europe
- comprising over 300 magazines worldwide in 15 countries
- Primary role: womens lifestyle, mens lifestyle,
music, films and specialist magazines
- Examples: Kerrang!, MOJO, Q
- Most titles are available to view online
- No specific target audience
- largest privately owned publisher in Europe
- WINNER
- I chose IPC because despite only
publishing in the UK my magazine will
have no competitiors as there isn't a
british magazine like $$$. Where as in
America there is both XXL and the
source meaning it would be harder to
penetrate into the market.
- IPC publishes NME which is the largest selling
music magazine and has now diversified into
NME radio and has the largest and most viewed
music website.
- This is important to me as my target audience of
18-25 are surveyed to be the most socially active
therefore a website will appeal to them.
- This is important to me as my target audience of
18-25 are surveyed to be the most socially active
therefore a website will appeal to them.
- IPC creates content for multiple platforms, across print, online, mobile,
tablets and events. Which is extremely important for my target
audience. Throughout my magazine I have made convergence links
with the internet through social networking sites of twitter, Facebook
and so on as many people between the ages of 18-25 would use online
sources.
- The graph (left) shows how IPC and more technologically
advanced than Bauer and through this secondary research I made
my final decision. As I feel that by picking IPC I have more chance
establishing apps and an online magazine than I would have with
Bauer. Also, the fact they have experience through NME also makes
me certain I have made the correct decision.
- The graph (left) shows how IPC and more technologically
advanced than Bauer and through this secondary research I made
my final decision. As I feel that by picking IPC I have more chance
establishing apps and an online magazine than I would have with
Bauer. Also, the fact they have experience through NME also makes
me certain I have made the correct decision.
- I chose IPC because despite only
publishing in the UK my magazine will
have no competitiors as there isn't a
british magazine like $$$. Where as in
America there is both XXL and the
source meaning it would be harder to
penetrate into the market.
Media attachments
Want to create your own Mind Maps for free with GoConqr? Learn more.