8336145
Description
Mind Map by Elizabeth Finlay, updated more than 1 year ago
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Created by Elizabeth Finlay
over 9 years ago
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VISUAL COMMUNICATION
- AFFORDANCES
- Capabilities
offered by design
- Skeuomorphism: used
to onboard people in the
digital space
- Capabilities
offered by design
- SEMIOTICS
- The study of sign
- Saussure: Signifier, Signified, Referent
- Pierce: Icon, Index, Symbol
- Semantics: Languages
that describe content
(keywords)
- Connotative vs
Denotative
- associated meanings
- literal meaning
- associated meanings
- Meme: A single mutating
visual unit of
communication that uses a
mimicked theme
- Political Semiotics:
censorship
- The study of sign
- MASS SELF-COMMUNICATION
- Research
- Generate/curate
- Direct
- Disseminate
- language of mass
media
- colour,
clothing,
camera angle,
edits/cuts,
objects,
mise-en-scene
- colour,
clothing,
camera angle,
edits/cuts,
objects,
mise-en-scene
- Research
- VIRAL MARKETING
- PSA
- 1. Topics
- 2. Research
- 3. Target
- 4. Hook 'em
- 5. Points
- 6. Semiotics
- 7. LEAN
- 1. Topics
- Storytelling is more
effective than just telling
- PSA
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