VISUAL COMMUNICATION

Elizabeth Finlay
Mind Map by , created over 2 years ago

Week 9

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Elizabeth Finlay
Created by Elizabeth Finlay over 2 years ago
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VISUAL COMMUNICATION
1 AFFORDANCES
1.1 Capabilities offered by design
1.2 Skeuomorphism: used to onboard people in the digital space
2 SEMIOTICS
2.1 The study of sign
2.2 Saussure: Signifier, Signified, Referent
2.3 Pierce: Icon, Index, Symbol
2.4 Semantics: Languages that describe content (keywords)
2.5 Connotative vs Denotative
2.5.1 associated meanings
2.5.2 literal meaning
2.6 Meme: A single mutating visual unit of communication that uses a mimicked theme
2.7 Political Semiotics: censorship
3 MASS SELF-COMMUNICATION
3.1 Research
3.2 Generate/curate
3.3 Direct
3.4 Disseminate
3.5 language of mass media
3.5.1 colour, clothing, camera angle, edits/cuts, objects, mise-en-scene
4 VIRAL MARKETING
4.1 PSA
4.1.1 1. Topics
4.1.2 2. Research
4.1.3 3. Target
4.1.4 4. Hook 'em
4.1.5 5. Points
4.1.6 6. Semiotics
4.1.7 7. LEAN
4.2 Storytelling is more effective than just telling

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