83517
Resource Based
View
- We are in Alternative
Approaches to Strategic
Formulation
- Resource Based View concepts are in
line with the modern Idea of NETWORK
ORGANISATIONS
- BARNEY (1991) - UNIQUE
RESOURCES are VALUte RARE
da IMITAre e Sostituire
- Valuable
- Rare
- Imperfect
Imitable
- Substitutability
- It MUST be difficult
for customer to find a
Substitute
- It MUST be difficult
for customer to find a
Substitute
- Competitive Advantage is derived from some
unique assets or competences possessed by
the company
- Skills and Knowledges of employees
- Skills and Knowledges of employees
- Resource are
- Tangible
- Physical
- Financail
- Physical
- Intangible
- EG Design
- EG Design
- Tangible
- Valuable
- Core
competences
- Prahalad and
Hamel
- Resources combined together
to achieve a Competence that is
very difficult to emulate by
competitors
- EG Carlo Polizzi ha una core
competences nel suo campo
- Quale può essere la Core Competence che
posso sviluppare nel campo della
Contabilità, Bilanci e Analisi?
- EG Carlo Polizzi ha una core
competences nel suo campo
- Characteristics
- It provides potential access to a wide
variety of markets (Extendability)
- It increases perceived
customer benefits
- It is hard for
competitors to imitate
- It provides potential access to a wide
variety of markets (Extendability)
- STRATEGIC
STRETCH
- Strategic intent of an organisation
to leverage its internal capabilities
and core competencies to
confront competition
- Strategic intent of an organisation
to leverage its internal capabilities
and core competencies to
confront competition
- Prahalad and
Hamel
- INSIDE-OUT
- It means that companies must go in
search of MARKETS that enables iit to
harness its INTERNAL COMPETENCIES
- It means that companies must go in
search of MARKETS that enables iit to
harness its INTERNAL COMPETENCIES
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