Reward/Need Satisfaction Theory
(Byrne and Clore, 1970)
Rewarding stimuli produce positive feelings and
punishing stimuli produce negative feelings.
Operant conditioning suggests we are likely to
repeat any behavior that's leads to a desirable
outcome. Byrne and Clore's theory suggests that
we enter into relationships due to the presence of
people who provide direct reinforcement, making
them more attractive.
It is suggested that we are attracted to
people who we find satisfying to be with. Most
stimuli is rewarding or punishing and we are
motivated to seek rewarding stimuli. Things
we find rewarding tend to reflect our unmet
needs. Mutual attraction occurs when each
partner meets the other person's needs.
We like people who are associated
with pleasant events. If we meet
someone when we are in a positive
mood, we are more likely to like them
than if we like them in a negative
mood. Classical conditioning explains
how a neutral stimuli can be positively
valued due to association. Byrne and
Clore believed positive and negative
balance is crucial and if the positive
outweigh the negative then the
relationship is likely to succeed.
Griffitt and Guay (1969) found
when participants were evaluated
on a creative task by an
experimenter and asked to rate
the experimenter, the rating was
higher if they were evaluated
positively. This supports the
theory that says we like someone
due to direct reinforcement.
Sheldon et al (2011) found that greater
Facebook use was correlated with both
positive and negative indicators of
relationship satisfaction. Positive
indicators were shown by people using it
due to sociability whereas negative
indicators were shown by people who
lacked satisfaction through face-to-face
relationships and used it as coping
mechanism.
Aron et al (2005) found participants
who measured high on a questionnaire
of romantic love also showed elevated
activity in reward regions of the brain,
supporting how rewarding people
produce positive feelings. It is
suggested that this system probably
evolved to drive ancestors to focus
courtship on one mate, speeding up
the process.
Cate et al
(1982) asked
337 ppts to
assess current
relationships in
terms of reward
level and
satisfaction.
Results showed
that reward level
was superior to
all factors in
determining
satisfaction.
However, Hays
(1985) found we
also gain
satisfaction from
giving as well as
receiving.
Most of the studies in this area are lab studies so lack mundane realism and
may not apply to real life relationships.
Similarity Theory
(Byrne, Clore and
Smeaton, 1986)
According to this model, there are two main stages in the formation of relationships.
1) People first sort partners for dissimilarity, avoiding differing personality and
attitudes. 2) From the remaining, we choose someone who is similar to ourselves.
We are more likely to be attracted to others with similar
personality traits (Berscheid and Reis, 1998). This is not always
the case but research suggests similarity is important, especially
in long-term relationships. E.g. Caspi and Herbener (1990) found
that married couples with similar personalities were happier.
Research suggests
that a process of
'attitude alignment'
occurs when partners
disagree. One or both
of the partners modify
their attitudes to
become more similar.
Rosenbaum (1986) suggested that dissimilarity
rather than similarity was more important. The
dissimilarity-repulsion hypothesis has been
tested in many cultures (Singapore and USA).
These found that participants were first attracted
to each other due to similarity but as they got to
know each other better, those who found more
dissimilarities than similarities became less
attracted to each other. This challenges the
theory.
Yoshida (1972) found that only a few important factors are considered by
this theory, with factors such as self-concept, economic level and physical
condition being equally important. E.g. Speakman et al (2007) found that
people often choose partners with similar levels of body fat.
Similarity is important in the formation of relationships for
2 main reasons. 1) We assume similar people will like us,
ruling out the chance of rejection. 2) When people share
our attitudes, it tends to validate them, which is
rewarding.
Lehr and Geher (2006) studied students to test
importance of attitude similarity and reciprocal attraction
in liking. Ppts were given a description of a stranger with
varying similarity and inserted a statement if they liked
the ppt or not. Researchers found significant effects for
attitude similarity and liking, on degree of liking and
likelihood of dating.