Goebbels: Propaganda

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Mind Map on Goebbels: Propaganda, created by bubblybarnden on 05/25/2014.
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Mind Map by bubblybarnden, updated more than 1 year ago
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Created by bubblybarnden almost 11 years ago
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Resource summary

Goebbels: Propaganda
  1. VOLKSGEMEINSCHAFT
    1. David Welch argues that the concept of a 'national' or 'peoples' community was a key element in the 'revolutionary' aims of the nazi regime, and illustrates the remarkably ambitious nature of its propaganda.
      1. propaganda presented an image of society that had been successfully re-organised into a Volksgemeinschaft.
      2. INTERNATIONAL JEWRY
        1. David Bankier concluded both that the ability of nazi propaganda to penetrate the German population has been exaggerated but also that it was effective in fostering indifference and hostility towards the Jews because large sections of German society were predisposed to be anti-semitic.
        2. SEIZURE OF POWER
          1. ITS TASK
            1. The Ministry of popular Enlightenment and Propaganda set itself the task of re-educating the population for a new society based on national socialist values. goebbels defined the task of his new Ministry as 'achieving a mobilisation of mind and spirit.
              1. The prevailing goal of nazi propaganda was radically to restructure German society so that the prevailing class, religious, and sectional loyalties would be replaced by new heightened national awareness.
            2. TOOLS
              1. The press, radio, newsreels and film documentaries concentrated on the more prominent schemes: Beauty of Labour and Stregnth though Joy.
                1. Both the Beuty of Labour and Strength Through Joy programmes can be seen as part of an attempt to improve the status and working conditions of workers as a substitute for wage increases and for the growing demand for consumable goods.
                2. Cheap theatre and cinema tickets, along with cheap radio sets and the 'people's car', were all intended to symblise the achievements of the people's community.
                  1. Labour Front (DAF): The nazis viewed TUs as vehicles of the class struggle and were determined they should be de-politicised. By co-ordinating the TUS into the Labour Front (DAF) they were transforming organised labour into an organ for vocational representation that placed stregnthing the national economy above self-aggrandizment.
                    1. An idealised image of the worker was invoked in an attempt to raise the status (if not his wages) and fulfil the psychological assimilation of the worker into the life of the nation. New nation holidays were invented: Accession to Power Day; Labour Day; Harvest Day; Memorial Day; Hitler's Birthday.
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