Behavioral, Affective, Cognitive

Cognitive, Affective, Behavioral

Affective, Cognitive, Behavioral

Innovation Adoption Model

Information Processing Model

Hierarchy of Effects Model

AIDA Model

Hierarchy of Effects Model

Innovation Adoption Model

Information Processing Model

AIDA Model

Hierarchy of Effects Model

Information Processing Model

AIDA Model

Innovation Adoption Model

Hierarchy of Effects Model

Innovation Adoption Model

Information Processing Model

AIDA Model

Learn, Do, Feel

Learn, Feel, Do

Do, Feel, Learn

Do, Feel, Learn

Learn, Do, Feel

Learn, Feel, Do

Learn, Feel, Do

Learn, Do Feel

Do, Feel, Learn

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

For highly involved purchases where rational thinking and economic considerations prevail

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

For highly involved purchases where rational thinking and economic considerations prevail

For highly involved purchases where rational thinking and economic considerations prevail

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

For highly involved purchases where rational thinking and economic considerations prevail

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Information Search, Alternative Evaluation, Purchase Decision

Subjective

None

Objective

Both

None

Both

Subjective

Objective

Motivation, Perception, Attitude Formation, Integration, Purchase Decision

Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation

Learning, Integration, Attitude Formation, Perception, Motivation

Motivation, Perception, Attitude Formation, Integration, Learning

Selection of Information, Interpretation & Sensation

Selection of Information, Sensation & Interpretation

Sensation, Selection of Information & Interpretation

Purpose Behavior, Insight & Goal Achievement

Goal, Insight, Purpose Behavior & Goal Achievement

Goal, Purpose Behavior, Insight & Goal Achievement