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Each question in this quiz is timed.
What do you need to have in-order to achieve message integration?
Common Tone & Shared Consistency
Message Consistency & Colour
Theme Line & Logo
Taglines & Images
Common Tone & Taglines
What do you need to have in-order to achieve strategic integration?
Common Objectives, Strong Leadership, Creative Freedom
Multiple Audiences, Multiple Communication Disciplines
Shared Budget, Budget Timeline, Time Management
Shared Budget, Strong Leadership, Cross-Functional Teams
Corporate Mission, Common Objectives, Coordination
What are the Three Processes of Semiotics?
Message
Imagery or Video
Interpretant
Brand or Product Attribute
Sign or Symbol
What are the three stages of the Response Process?
Behavioral, Affective, Cognitive
Cognitive, Affective, Behavioral
Affective, Cognitive, Behavioral
Attention, Interest, Desire & Action: What model are these steps from?
Innovation Adoption Model
Information Processing Model
Hierarchy of Effects Model
AIDA Model
Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
What is the Standard Learning Hierarchy sequence?
Learn, Do, Feel
Learn, Feel, Do
Do, Feel, Learn
What is the Dissonance/ Attribution Hierarchy sequence?
What is the Low Involvement Hierarchy sequence?
Learn, Do Feel
What does Informative represent from the FCB Model?
For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
For highly involved purchases where rational thinking and economic considerations prevail
For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
What does Affective represent from the FCB Model?
What does Habit Formation represent from the FCB Model?
What does Self-Satisfaction represent from the FCB Model?
Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
Source-Oriented Thoughts
Ad Execution Thoughts
Purchase Intention
Brand Attitudes
Attitude Toward the Advertisement
Product/ Message Thoughts
What are the two Elaboration Likelihood elements?
Ability
Execution
Cognition
Motivation
What are the stages in the consumer decision-making process?
Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
Information Search, Alternative Evaluation, Purchase Decision
Price, Warranty & Fuel Economy are what Evaluative Criteria?
Subjective
None
Objective
Both
Image, Styling and Perceived Performance are what Evaluative Criteria?
What are the relevant internal psychological processes?
Motivation, Perception, Attitude Formation, Integration, Purchase Decision
Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
Learning, Integration, Attitude Formation, Perception, Motivation
Motivation, Perception, Attitude Formation, Integration, Learning
What are Maslow's Hierarchy of Needs?
Self-Actualisation
Safety Needs
Social Needs
Esteem Needs
Physiological Needs
Psychological Needs
Primal Needs
What is the Perception Process?
Selection of Information, Interpretation & Sensation
Selection of Information, Sensation & Interpretation
Sensation, Selection of Information & Interpretation
What are the two basic approaches to learning?
Behavioral Approach
Cognitive Learning Theory
Observational Intelligence Approach
Behavioral Observation Theory
What is the Cognitive Learning process?
Purpose Behavior, Insight & Goal Achievement
Goal, Insight, Purpose Behavior & Goal Achievement
Goal, Purpose Behavior, Insight & Goal Achievement
What are some Environmental Influences on Consumer Behavior?
Situational Determinants
Social Class
Culture
Subculture
Reference Groups