Chapter 7

Question 1 of 10 Question 1 of 10

1

Early European magazines were oriented toward _____.

Select one of the following:

e. hunting and fishing trips
B. medical and health advice
D. broad political commentary
A. recent news
C. discussions of women's issues

Explanation

Question 2 of 10 Question 2 of 10

1

In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.

Select one of the following:

B. Godey's Ladies Book
C. Youth's Companion
A. Harper's
E. Ladies Home Magazine
D. Ladies' Magazine

Explanation

Question 3 of 10 Question 3 of 10

1

The term muckraker ___________.

Select one of the following:

C. described reporters who wanted to write in the simplistic and conventional style of newspaper journalism
A. described investigative reporters who only wrote about American institutions in a positive light
E. None of the above options is correct
B. was coined by President Theodore Roosevelt because he was angry with negative reporting
D. was seen as an insult by leading investigative reporters

Explanation

Question 4 of 10 Question 4 of 10

1

Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?

Select one of the following:

The Saturday Evening Post
The Nation
Harper's
Life
The North American Review

Explanation

Question 5 of 10 Question 5 of 10

1

One of the reasons for TV Guide's popularity was that _____.

Select one of the following:

B. it offered lurid commentary about TV stars
D. many newspapers hadn't yet started publishing TV listings
C. it was initially free
E. All of the options are correct
A. its first issue featured Elvis

Explanation

Question 6 of 10 Question 6 of 10

1

Which popular magazine was launched in 1974 by Time Inc.?

Select one of the following:

C. People
B. The Saturday Evening Post
D. Life
A. Sports Illustrated
E. TV Guide

Explanation

Question 7 of 10 Question 7 of 10

1

An example of a magazine that was conceived of online-only is___.

Select one of the following:

Slate
TV Guide
Time
Wired
Entertainment Weekly

Explanation

Question 8 of 10 Question 8 of 10

1

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.

Select one of the following:

B.articles that criticized divorced and working women
A. insightful feminist articles
C. an expensive TV ad campaign
E. a nude calendar foldout of Marilyn Monroe
D. sending free xopies to one million male college students

Explanation

Question 9 of 10 Question 9 of 10

1

Which of the following is true about minority-targeted magazines?

Select one of the following:

A. They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
E. Minority-targeted magazines cover only racial minorities.
D. Most of them started out as Webzines in the last ten years.
C. They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
B. They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.

Explanation

Question 10 of 10 Question 10 of 10

1

A main purpose of split-run and demographic editions of magazines is to ______.

Select one of the following:

C. attract more targeted advertisers and compete with television advertising
B. make sure that local and regional companies are cut off from advertising in nationally distributed magazines
A. move the magazine industry back to more general-interest publications
D. None of the options is correct
E. create fewer places for advertisers to compete with television advertising

	Created by jbrumski22 about 11 years ago

Quiz on Chapter 7, created by jbrumski22 on 08/05/2014.

0 comments

Chapter 7

Question 1 of 10 Question 1 of 10

Early European magazines were oriented toward _____.

Select one of the following:

Explanation

Question 2 of 10 Question 2 of 10

In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.

Select one of the following:

Explanation

Question 3 of 10 Question 3 of 10

The term muckraker ___________.

Select one of the following:

Explanation

Question 4 of 10 Question 4 of 10

Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?

Select one of the following:

Explanation

Question 5 of 10 Question 5 of 10

One of the reasons for TV Guide's popularity was that _____.

Select one of the following:

Explanation

Question 6 of 10 Question 6 of 10

Which popular magazine was launched in 1974 by Time Inc.?

Select one of the following:

Explanation

Question 7 of 10 Question 7 of 10

An example of a magazine that was conceived of online-only is___.

Select one of the following:

Explanation

Question 8 of 10 Question 8 of 10

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.

Select one of the following:

Explanation

Question 9 of 10 Question 9 of 10

Which of the following is true about minority-targeted magazines?

Select one of the following:

Explanation

Question 10 of 10 Question 10 of 10

A main purpose of split-run and demographic editions of magazines is to ______.

Select one of the following:

Explanation