9% Sales and Marketing Applications

- Given a scenario, identify the capabilities and implications of the sales process. - Given a scenario, identify when to apply the appropriate sales productivity features (e.g., big deal alerts, update reminders, similar opportunities, competitors, team selling). - Describe the capabilities of products and price books. - Describe the capabilities of lead management (e.g., lead conversions, lead source, lead field mapping). - Given the scenario, identify how to automate lead management (e.g., queues, assignment rules, web-to-lead, and auto-response). - Describe the capabilities of campaign management (e.g., hierarchies, influences, campaign members).