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Research is a never ending process

   1 study will answer 1 set of questions. 

 

How would you use the 6 types of box questions?

• choosing between two things
• understand all of the factors of an issue
• consume media responsibly 
• deepen your thinking

 

If we want to emphasize, we talk about # of people effected

 

If we want to deemphasize, we focus on the raw number of people effected

 

Use scale when talking about beliefs or values

   lets audience express

 

Reliable ALWAYS = Valid

Valid DOESN'T always = Reliable

 

There is ALWAYS chance for sampling error

 

Round to the hundredths place