40 Attention is selective

41 People filter information

42 Well-practiced skills don't require conscious attention

43 Expectation of frequency affect attention

44 Sustained attention lasts about ten minutes

45 People pay attention only to salient cues

46 People cam't actually multitask

47, Danger, Food, Sex, Movement, Faces, and Stories get the most attention

48 Loud noises startle and get attention

49, For people to pay attention to something, they must first perceive it

Quiz - How people focus their attention