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Flashcards

Electronic Marketing

jordan.nankivell Inglês 83 flashcards

Flashcards do conjunto (83)

  1. 1Knowledge Managementcapturing, creating and storing data and updating it constantly to use when necessary
  2. 2Benefit of implementing KM?other employees can be up to speed quickly e.g. learning the ropes
  3. 3What is online publishing?electronic delivery of newspapers, magazines and other digit able info over the internet
  4. 4What is e-learning?the online delivery of info for educating, training or knowledge management
  5. 5Benefits of e-learning?- convenience
    - lower cost
    - more people
  6. 6drawback/s of e-learning?lack of personal communication
  7. 7How can you offset drawbacks of e-learning?physically post info e.g. DVDs to enhance learning of course
  8. 8What is mobile commerce?any business activity done over a wireless telecommunications network or from mobile devices
  9. 9Benefits of M-commerce?easy to use
    portable
    fast
  10. 10Attributes of M-commerce?convenience
    interactivity
    personalisation
    localisation
    ubiquity
  11. 11Drivers of M-commerce?- increased availability of more powerful mobile devices
    - increased mobility
    - improved price/performance
  12. 12short message service (SMS)supports the sending and receiving of short txts on mobile phones
  13. 13multimedia messaging service (MMS)wireless messaging - MMS is able to deliver rich media
  14. 14Four classes of M-marketing campaigns?Information
    Entertainment
    Raffles
    Coupons
  15. 15What is Web 2.0?sharing information online and allowing for collaboration - user generated content
  16. 16What is a social network?A place where people create their own space or homepage on which they write blogs, post pics etc.
  17. 17What is Web 3.0?Using Web 2.0 as a basis, having every device connected and integrated in some way
  18. 18What is phishing?Stealing the identity of a target company to get the identities of its customers
  19. 19What is keystroke logging?capturing and recording user keystrokes
  20. 20deterring measures:actions that will make criminals abandon their idea of attacking a specific system
  21. 21Prevention measuresways to stop unauthorised users from accessing any part of the EC system e.g. using fake birth dates for sites other than banks and other official companies
  22. 22detection measuresways to determine if intruders attempted to break into the Ec system
  23. 23What is a payment card?electronic card that contains info that can be used for payment purposes
  24. 24What are the 3 forms of payment cards?credit, debit, charge
  25. 25Benefits of online business?can outsource/crowdsource,
    100% reduce physical expenses,
    highly customisable,
    anytime anywhere,
    automated system,
    unlimited content
  26. 26limitations to online business?can get lost, can't find what you are looking for, constantly updating info
  27. 27What are the four goals of advertising?attract, pay, stay and refer
  28. 28pure playpure electronic commerce, no physical presence e.g. amazon
  29. 29click and mortarmainly physical presence but do conduct some e-commerce activities as an additional market channel e.g. the warehouse
  30. 30brick and mortara physical business with no online promotion (the old economy) - only use e-commerce if they have eftpos
  31. 31multichannel business modelcompany sells in multiple marketing channels simultaneously e.g. both physical and online
  32. 32intranetan internal network - uses internet tools e.g. web browsers, internet protocols e.g. Stream
  33. 33extraneta network that uses the Internet to link multiple intranets e.g. Massey library can tap into other intranets such as databases
  34. 34B2Bbusiness selling to business e.g. supplier to retailer
  35. 35B2Cbusinesses sell to individual shoppers e.g. retail stores
  36. 36B2B2Cbusiness provides a product/service to a client business that maintains its own customers
  37. 37enterprise oriented networkssocial networks whose primary objective is to facilitate business
  38. 38What are the 5 support areas of the E-commerce framework?People, public policy, marketing and advertisement, support services, business partnerships
  39. 39Digital enterprisebusinesses focusing on using computers to achieve basic business objectives
  40. 40Benefits of digital enterprise?reach and engage customers more effectively, boost employee productivity and improve operating efficiency
  41. 41what is an example of digital enterprise being used?cameras implemented in store to increase productivity of workers. They see a spill and clean it up which is more effective than stumbling upon a spill and cleaning it up
  42. 42What are the major contributions to the growth of E-commerce? (10)global reach, anytime - anywhere, easy to find product/vendor info, productivity booster, rich media, entertainment and networking, KAC, personalisation and customisation, efficient transactions, fast dissemination of info, price comparison for customers
  43. 43How can you profit from price arbitrage?1. create a website and fill it with ads from Google Adsense
    2. Place own ads on less expensive search engine e.g. microsoft - make them attractive, use key words
    3. Search engine drives visitors to your site - some click on ads
    4. Advertisers pay Google - they share fees with you
  44. 44what is an e-marketplace?an online market, usually B2B, in which buyers and sellers exchange goods or services
  45. 45crowdsourcingusing consumers to help operate your business
  46. 46dynamic pricingprices that change based on supply and demand relationships at any given time
  47. 47what are the limitations of E-auctions?minimal security, possibility of fraud, limited participation
  48. 48What are the benefits of E-auctions to sellers?- increased revenue from more potential customers and shortening cycle time
    - can bargain
    - price determined by the market
    - Sellers can gain more customer dollars by offering items directly
    - can liquidate large quantities quickly
    - Improved customer relationship and loyalty
  49. 49What are the benefits of E-auctions to buyers?- unique items/collectables
    - entertaining
    - Convenience
    - Anonymity
    - bargains
  50. 50What are the benefits of E-auctions to E-auctioneers?- Higher repeat purchase
    - High "stickiness" to website
    - easy expansion of the auction business
  51. 51customisationcreation of a product/service based on buyer specifications
  52. 52personalisationthe ability to tailor a product, service or web contact to specific user preferences
  53. 53What are Porter's five forces?Threat of substitutions
    Threat of new entrants
    Bargaining power of suppliers
    Bargaining power of customers
    Barriers to new entry
  54. 54disintermediationelimination of intermediary between sellers and buyers
  55. 55re-intermediationdis-intermediated entities or newcomers take on new intermediary roles
  56. 56mass customisationenables manufacturers to create specific products for each customer based on the customers exact needs
  57. 57build-to-order (pull system)a manufacturing process that starts with an order (usually customised). Once the order is paid for, the vendor starts to fulfil it
  58. 58What are 4 or 5 common business revenue generating models?transaction fees model, sales model, affiliate model, advertisement model, subscriptions model
  59. 59What is an example of a subscription model?writing articles and customers subscribing to them
  60. 60what is an example of an advertisement model?Google Adsense - Google pays you to advertise on your web page
  61. 61What is an example of an affiliate model?commissions for referring customers e.g. act as an affiliate site
  62. 62What is an example of a sales model?revenue from sales of goods/services e.g. set a site where customers can buy products/services online
  63. 63what is an example of a transaction fees model?commissions paid based on volume of transactions
  64. 64What are the 5 classifications of e-tailing?1. Direct marketing by mail order retailers that go online
    2. Direct marketing by manufacturers
    3. Pure-play e-tailers
    4. Brick and mortar retailers
    5. Internet (online) malls
  65. 65e-banking:banking activities conducted via an internet connection
  66. 66what are the two online purchase decision aids?shopping portals - may be niche oriented or comprehensive
    shopping robots - tools that scout the Web on behalf of consumers who specify search criteria
  67. 67cyber-mediation (electronic intermediation)the use of software agents to facilitate intermediation
  68. 68Five steps of the consumer decision making process?1) need identification
    2) information search
    - product brokering - deciding what product to buy
    - merchant brokering - deciding who to buy it from
    3) Evaluation of alternatives
    4) purchase and delivery
    5) post purchase behaviour
  69. 69Who are the five players in the consumer decision process?Initiator, buyer, user, decider, influencer
  70. 70personalisation/ behavioural marketing:matching services, products and advertising with consumer preferences
  71. 71cookie:a data file placed on a user's hard drive by a remote Web server usually without the user knowing - collects info about the user's activities at a site
  72. 72What is behavioural targeting?using information collected about an individual's web browsing behaviour to select an advertisement to show to that individual
  73. 73What is long tail?niche marketing - many pages with niche content, rather than one big web page (accounts for all the unpopular items as well)
  74. 74How can you build trust and credibility on your site?- testimonials
    - refund policies
    - verification
    - show up in organic listing
  75. 75clicks:click on links - a count made each time a visitor clicks on an ad banner
  76. 76CPMCost per thousand impressions - the fee an advertiser pays each 1000 times a page with a banner ad is shown - doesn't have to be clicked on
  77. 77differentiationproviding a product or service that is unique
  78. 78conversion ratethe percentage of clickers who actually make a purchase
  79. 79unique visita count on the number of visitors entering a site - regardless of how many pages viewed
  80. 80click through ratethe percentage of visitors who are exposed to a banner ad and click on it
  81. 81click through ratiothe ratio between the number of clicks on the banner ad and the number of times it is seen by viewers
  82. 82Hit:a request for data from a web page or file
  83. 83Pay per clickadvertiser not charged until ad is clicked on - only charged once if it's the same person, I.P. etc.

Informações

Descrição
FlashCards sobre Electronic Marketing, criado por jordan.nankivell em 31-10-2013.
Criado por
jordan.nankivell · out 2013
Atualizado
19 fev 2016
Visualizações
30
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