Flashcards
Listening Final
Flashcards do conjunto (24)
- 1Consumer ListeningA special type of critical listening
- 2Survival Safety Acceptance Fulfillment Fun AddictionWhat motivates us to shop?
- 3BandwagonAn advertising strategy...
similar to hasty generalization - 4Good Ole' DaysAn advertising strategy...
like Grandma used to make - 5Plain FolkAn advertising strategy...
no frills no gimmicks - 6TestimonialsAn advertising strategy...
expert endorsement - 7TransferAn advertising strategy...
where logos and slogans represent the company's image - 8New and ImprovedAn advertising strategy...
better than previous product - 9Card StackingAn advertising strategy...
telling only half the truth
"29.95 (plus p+h)" - 10PufferyAn advertising strategy...
the best on the market! - 11An annual award program that recognizes innovation and creative excellence in advertisingWhat are the "CLIO's"?
- 121. Listen intrapersonally to motivations for buying a product 2. Understand conscious advertising technique being usedHow do you make effective consumer listening choices?
- 13Appreciative ListeningListening for fun or enjoyment
- 141. Before birth 2. Parents 3. Friends 4. OurselvesWhere do our interests come from?
- 15Attraction Contact Critical EvaluationWhat are the three steps to appreciative listening?
- 16Attraction or Critical EvaluationIn the stages of appreciative listening, you can discontinue interest after which two stages?
- 17PartnershipAgreement to listen actively and work together to reach common goals
- 18project partneringLeadership must be committed to ___ and ___ process.
- 19Commitment Communication Conflict Resolution Trust Teamwork EvaluationWhat are the key components of a partnership?
- 20TogetherYou can accomplish more _____ than individually
- 21CultureA strongly held system of shared values and expectations initiated and maintained by the leadership of the organization
- 22Initial euphoria Irritation and hostility Gradual adjustment AdaptationWhat are the four steps of culture shock?
- 23Monochronic - always in a rushIs the U.S. a polychronic or monochronic culture?
- 24ContextThe nonverbal messages and relational variables that accompany communication events
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- FlashCards sobre Listening Final, criado por Samantha Kragel em 07-05-2019.
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- Samantha Kragel
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