Flashcards
Fashion Marketing- The Market Place
Flashcards do conjunto (19)
- 1What is a marketing channel?- The particular set of organisations involved in making a product or service available for use or consumption. (Culture, et al, 2013)
- Focused on downstream - 2'A company that buys in bulk and directly sells to smaller fashion businesses' Best describes what part of the supply chain?Wholesale
- 3What are retailers, and how are they useful?- Sell directly to the consumer. May have purchased from wholesalers or directly from manufacturers.
- Provide an appropriate environment
- Give advice and information
- Are the closest link to consumers
- Provides storage and transportation - 4Describe the different product distribution channels
- 5What are the 11 types of retailers?1. Independent (boutique)
2. Retail chains
3. Supermarkets
4. Out-of-town speciality stores
5. Town centre speciality stores
6. Discount retailers
7. Markets
8. Variety stores
9. Department stores
10. E-tailers
11. Catalogue showrooms - 6What are the 6 market levels?1. Haute Couture
2. High end (Ready-to-wear pet-a-porter)
3. Middle market
4. High-street
5. Value fashion
6. Other fashion markets
(3-6 mass market) - 7What is Haute Couture?- French term for high-end fashion
-Paris is the home to haute couture
-Collections are shown twice a year to perspective clients - 8what is pret-a-porter?- 'Ready to wear'
- Fashion houses produce these twice a year at fashion weeks
- Not made for individuals but in small quantities to ensure exclusivity - 9Who are some key players in the luxury market?- Kering
- LVMH
- Richemont - 10What are some features of High-street fashion?- Mass market
- Caters for all ages and budgets
- Uses cheap materials for affordable fashion - 11Who are some key players in the highstreet fashion industry?- Arcadia
- Inditex
-Aurora - 12—How does this diagram affect how a company markets their products?
- 13Describe the 3 theories of fashion movements
- 14Define: Independent retailersA boutique, which is commonly privately owned and less than 10 stores. E.g. Harpers Bazaar
- 15Define: Retail chainsSeveral fashion companies owned, managed and merchandised by a head office. Typically more than 10 stores. E.g. Zara, H&M
- 16Define: Department storesSeveral stores selling a variety of goods in dedicated areas or departments. Commonly targeting mid-upper income groups.
- Purchase branded items which are commonly shown in branded areas within the department store e.g. links of london - 17Define: SupermarketsA self-service store offering a wide variety of goods at relatively low prices. E.g. Tesco, ASDA
- 18Define: Value retailersSell high volumes at low margin to make an acceptable overall profit. E.g. Primark
- 19Define: E-tailorsA company that only sell their stock online e.g. ASOS, Missguided, Pretty Little Thing
Informações
- Descrição
- Undergraduate Fashion Marketing FlashCards sobre Fashion Marketing- The Market Place, criado por polly arnold em 17-12-2015.
- Criado por
- polly arnold
- Visualizações
- 173
- Avaliação