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Digital transformation

Digital transformation is related to the use and appropriation of information technologies that, combined with leadership capacity and organizational change, radically improve or change the performance and business model of companies.

This transformation, "in the case of the private sector, allows the transformation of production processes and make them more competitive to find more markets and to better serve customers

from the public sector, it allows asking how, through technology, we can better serve the citizen

opportunities and benefits

will generate an increase in the number of customers and sales; optimization of processes and resources, which facilitate the efficient management of company assets

access to information on new customer habits, essential to identify their needs and establish strategies to satisfy them

improvement in decision making; and fostering innovation by constantly promoting an attitude and a culture of change.

Otra de las estrategias está dirigida a la implementación del comercio electrónico en las empresas, con el propósito de alcanzar nuevos mercados a nivel nacional e internacional, y así promover la digitalización de diferentes sectores productivos