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1. Idea generation.

You have an idea: exploit it and inquire into it

2. Idea screeing.

This phase acts as a filter to prevent the business from them

3. Concept.

This is the part when an idea is taking as a consideration to be develop at the market

4. Marketing strategy.

The phase when the concept becomes a real product (in words) and begins to be evaluated, it is evaluated if it can work and all the behavior

5. Business analysis.

If the product passed test four, it is time to evaluate more, now prices and performance in the market are going to be evaluated

6. Product development.

Unlike the other phases, in this phase the idea is no longer just a concept, it is time to make it something tangible. alpha testing and beta testing appear in this phase

7. Test marketing.

In this phase, the product is launched to a certain segment and its influence on the market continues to be evaluated.

8. Comersialitation.

If the previous phase allowed it, now the product is officially launched and is no longer a pilot test, it is produced in larger quantities

Flux diagram by: Carmen Villarino-DNBIS31M