SWOT ANALYSIS

Strengths

- Work with value chain and quality handmade chocolate.

- Having Ecuadorian cocoa as the main product.

- Staff and chef trained in many areas of chocolate.

Weaknesses

- Products focuses for upper-middle economy class.

- Store is focused on the experience of producing chocolate, not selling it.

- Low marketing and promotion.

Opportunities

- Expand the market towards new target customers by making a market analysis.

- Exploit the influence of social media to promote the business.

- Expand business through franchises.

Threats

- Oncoming businesses of chocolate through Quito-Ecuador.

- Economic crisis in Ecuador.

- Chocolate Business that covers a wider territory in and outside the country.

SWOT ANALYSIS