Forever 21

Descrição

Mapa Mental sobre Forever 21, criado por Jonathan DamnSia em 29-06-2014.
Jonathan DamnSia
Mapa Mental por Jonathan DamnSia, atualizado more than 1 year ago
Jonathan DamnSia
Criado por Jonathan DamnSia mais de 11 anos atrás
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Resumo de Recurso

Forever 21
  1. Marketing Mix - 4Ps
    1. Price
      1. -Affordable
        1. -Cheap
          1. -Target higher purchasing power
      2. Place
        1. -South Africa
          1. -Cape Town
            1. Hprop’s Canal Walk Mall
        2. Promotion
          1. -Internet
            1. Blog
              1. Social Medias
                1. Twitter
                  1. Facebook
                  2. -Newspaper
                2. Product
                  1. -Simple Fashion
                    1. -Smart casual
                      1. -Always the latest
                3. PEST Analysis
                  1. Political-Legal
                    1. Stable
                      1. No worries for Theft
                        1. No worries for extra costs such as taxes
                      2. Economical
                        1. Stable
                          1. High Domestic Demands
                            1. Strong monetary policies
                              1. Well capitalized banking system
                            2. Technology
                              1. Not as developed
                                1. Little influence on company
                              2. Social
                                1. 11 languages
                                  1. Mainly English
                                  2. Divertive nation
                                    1. Urbanized
                                      1. Westernizaed
                                  3. Introduction
                                    1. International Company
                                      1. Fashion Retail
                                        1. 500 Outlets Worldwide
                                        2. Conclusion & Reccomendation
                                          1. Well analyzed
                                            1. Possible Problems
                                              1. Lack of skilled workers
                                                1. Lack of traffic flow