Communication and Perception

Communication and Perception

1. Perception is the process of selecting, organizing, and interpreting information.

2. What is perception?

3. Selecting Information

   • Selecting is the first part of the perception process which we focus our attention on certain incoming sensory information.
     • Selection > Organization > Interpretation > Selection

4. Organizing

   • Organizing is the 2nd part of the perception process in which we sort and categorise information that we perceive based on innate and learned cognitive patterns.

5. Interpreting

   • Is the 3rd part of the perception process in which we assign meaning to our experiences using mental structures known as schemata
     • Schemata are like databases of stored related information that we use to interpret new experiences