Macro Environment

Macro Environment

1. Socio-Cultural Factors

   • Demographics
     • Population Changes
     • Average household Size
     • Ethnic Minority Populations
   • Culture
     • Cultural Fashion
     • Changing Customer Concerns

2. Technological Factors

   • Satisfy Existing Needs
   • Satisfy Latent Needs
   • Reaching new customers
   • Alter Demand Patterns
   • Increase Nature of Competition
   • Increase Efficiency

3. Economic Factors

   • Income Distribution
   • Economic Growth
   • Unemployment
   • Recession
   • Taxation
   • Interest Rates
   • Inflation
   • Exchange Rates

4. Political-Legal Factors

   • Protecting Customers
   • Protecting Society
   • Protecting Businesses
   • Self-Regulation

5. Ecological (Natural) Factors

   • Pollution
   • Energy
   • Global Warming
   • Environmentally Friendly Ingreedients
   • Recycling