STEVE JOBS AND THE MARKETING PROCESS

STEVE JOBS AND THE MARKETING PROCESS

1. STEGE 3

   • Promote your product and services
     • Second presentation
       • 1977
         • The first computer fair
           • On the East Coast
             • San Francisco
     • First presentation
       • Homebrew at
         • Stanford University
           • computer sketch
     • Third presentation
       • 1983
         • For the launch
           • Tthe Macintosh

2. STAGE 4

   • Obtain evaluate and feedback
     • Each time meeting
       • about the
         • Computer

3. STEGE 1

   • Customers´ needs and wants
     • How can people tell you what they want if they haven't seen it before?
       • find out what they're going to want before they do
         • The key to success
           • A combination of:
             • Quality
             • Innovation
             • and market strategies

4. STEGE 2

   • Create your products and services
     • Design
     • Product
       • Exceeding customer expectations
     • fuel the customer's ego
       • Sophisticated design
   • Steve Jobs
     • Hardware and software integration
       • Apple II (1977)
       • Macintosh (1984)

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