What is public relations?

What is public relations?

1. Deborah Weinstein of Strategic Objectives

   • defines public relations as
     • The art and science of sharing
       • Genuine, credible and relevant news
         • that
           • Maintain and protect brand acceptance, awareness, reputation and sales when appropriate

2. Scott Cutlip and Allen Center

   • Public relations is the management function
     • that
       • Identifies, establishes, and maintains mutually beneficial relationships
         • between
           • An organization and the various publics on whom its success or failure depends.

3. Public Relations Society of America

   • defines public relations as
     • Communication strategy processes
       • they build
         • Mutual beneficial relationships
           • between
             • Organizations and their audiences

4. Nancy Tamosaitis of Thompson-Vorticom

   • public relations consist of
     • Define and communicate the narrative of a company
       • to
         • Provide clarity in the perception of the market that is sought to achieve

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