Packaging

Packaging

1. Recurring Likes

   • Packaging is bright, and more attractive than competitors products
   • It looks like a proper tanning product and suits the target audience effectively

2. Recurring Dislikes

   • Easily mistaken for other tanning products, such as sun tan lotion
   • Packaging doesn't contain enough information on claimed benefits
   • The pictures were felt to be quite tacky and only vaguely relevant to the product
   • Packaging was overcrowded, with unclear writing
   • Doesn't look natural
   • Doesn't explain when to take the product or for how long, more instruction needed