Managerial Game

Managerial Game

1. Unit 1 Strategic analysis

   • A strategic analysis can be defined as the process that involves the study, both internally and externally, of a company. ... It carries with it an assessment of the work carried out by the company, an attempt is made to know the weak points of the organization and establish possible measures to make them disappear

2. Unit 2 Business marketing

   • Business Marketing is a set of promotional actions that aim to win new customers and retain existing ones, ensuring the success of the organization.

3. Unit 3 Business strategies

   • A business strategy is to enter new geographical areas, applying a plan. You can apply, for example, a geographic expansion plan with geomarketing. Geomarketing works with a web platform, with which strategic maps are managed