2008- Why Did Obama Win

2008- Why Did Obama Win

1. The Impact of the primary:

   • Obama received 53% of delegate votes: including 66% of superdelegates -
   • Oprah accompanied him during the primary/ causus tour
     • Been calculated that she added 1 million votes.
   • Raised more fund during this season - Lack of enthusiasm from the Republicans

2. The Impact of the convention

   • It is a healing process for the Democrats
     • The Clintons: after the bitter personal primaries war between Obama and H.Clinton. The Clintons were left aggrieved and they have suggested that Obama did not have the experience or leadership qualities of a president.
   • Obama received enough superdelegate endorsement to secure simple majority , therefore winning the nomination.

3. Campaigne

   • Key issues of the campaigne
     • Withdrawing American troops from Iraq
     • Health Care
     • Economy
   • Impact of the Campaign
     • Obama was viewed as a candidate of a change
     • "Bush Effect" tied McCain to Bush
     • Palin had a negative effect to the Republican campaign
     • Obama did Internet based campaign
       • Form of innovation
         • More modern way
         • Reach wider people
       • It helped to create network for people which also helped with funds.

4. Problems Facing

   • the October supprise- Hurricane.
   • Bankruptcy of the bank leading to near collapse of Financial sector
     • Was blamed on the Republican after their "Light Touch" regulation