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1. IDEA DEVELOPMENT

   • Are mental representation of reality that arise from reasonting or imagination, and subsequently give rise to concepts. Having and idea is considered the most basic and fundamental act of understanding
     • Models or prototypes
       • 1. It is a less formal method of develoment. 2.Prototyping is a technique fot understanding specifications. 3. A prototy can be eliminatedbe eliminated.
     • Technocal viability
       • It is evaluated before a certain requiremet or idea to determine if it is possible to carry it out satisfactory and in safe conditions with thr available tecnology
     • Marketing impact
       • The marketing impact requires certain skills such as: research, concentration and interpretation by the staff involved in this situation

2. SOCIO-CULTURAL TRAINING

   • Questions
     • When? What kind of...?, What kind of...? , With what? ,Why? / Because it causes?, For what? Which?, In which?, What? ,For what? / For which?, About what? ,By means of what? ,Whose? / With whom? / To who? / For whom?
   • Techniques to get the random words
     • Write lots of words on cards and put them in a ball or box. We close our eyes and they go out randomly. Open a dictionary or newspaper to a random page and choose a word. Use specific computer programs to obtain random words.
   • Debugging of ideas
     • Idea debugging by systemic approach, It is the process of new product development, In order to detect good ideas and discard the bad ones as soon as possible.

3. CONCEPT DEVELOMENT

   • is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions. These solutions represent a rough description of the product's form, operating principles and features.
     • Benefits
       • Enabling methodical investigation of all possible sources of solution ideas, include all business stakeholders in the consideration and exploration of widely varying solution ideas,Evaluate previously rejected solution concepts
     • Prototypes and models
       • A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities. It is necessary to highlight the life cycle of the project and the development model.
     • Branding Strategy
       • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding. It is necessary to have actions aimed at the consumer, not only in the process prior to choosing our product but also after having done so, in order to achieve a closer relationship with the brand.

4. Development of creative problem-solving ideas

   • Preparation; This phase comprises the period of detection and identification of the problem, as well as the efforts of understanding and training related to it and the search for information through the analysis of the environment
   • Creativity techniques to develop ideas.
     • Creative techniques respond to the need of work teams to find the best solutions to certain problems. It often happens that, although the members of a team have very good ideas, they do not always know how to develop or apply them.
   • Analogy
     • It is a comparison between objects, concepts or experiences. When establishing an analogy, the particular and general characteristics are indicated and the similarities and differences between the contrasted elements are established