INTERVIEW

INTERVIEW

1. Definition

   • Conversation that a journalist has with a person and that is based on a series of questions or statements posed by the interviewer and on which the interviewee gives his answer or opinion

2. Advantages

   • Cheap to produce
   • Easy to distribute
   • Easy to analyze
   • Produces large amounts of data
   • You can decide which questions are appropriate
   • You can get more information
   • Observation

3. Uses/ Purposes

   • Easily identify and quantify data

4. Procedure

   • 1. Write the interview
     • Number
     • Type
       • Structured
       • Semi-structured
     • Format
   • 2. Pilot your questions
     • Identify and correct imperfections
   • 3. Select your interviewees
   • 4. Conduct the interviews
     • Interviewer
       • Attentive
         • Fill silences
         • Eye contact
       • Interest
       • Signs of acceptance
   • 5. Analyze the interview data
     • Collect data
     • Conclusion