Chocoindulgence Box

Chocoindulgence Box

1. Logo

   • Gold
   • Hand written font
   • Brown stamp as background of logo

2. Slogan

   • "Elevate your taste"
   • Gold

3. Colour Scheme

   • Gold = Luxury
   • Brown = Choclate, cocoa beans
   • Black = Elegance, simplisity

4. Target Audience

   • Adults
   • Luxury lifestyle
   • Sold in high end shops

5. Produce:

   • A visual identity
     • Should reflect ChocoIndulgence’s brand positioning and appeal to the target audience.
     • Used on all ChocoIndulgence’s packaging and promotional material
   • A digital graphic, for print, for use on the box lid. The size of the digital graphic must be 10.5cm (height) × 14.8cm (width).
   • A version of the same digital graphic for use online to promote the chocolates, resized to 1000 pixels wide.

6. Packaging

   • Marble background
   • Cocoa beans
   • Gold border
   • Logo
   • Slogan

7. Chocoindulgence

   • A new high‑end chocolate brand
   • Launching in the UK