Demand Management

Demand Management

1. Balancing Supply and Demand

   • External balancing methods
   • Internal balancing methods

2. Traditional Forecasting

   • Independent demand
   • Dependent demand
   • Simply Moving Average = Removal of random effects
   • Weighted Moving Average = previous demand periods have a weight
   • Exponential smoothing: average of previous and most recent demand & smoothing constant.
   • Seasonal Influences on Forecast

3. Forecast Errors

   • MSE
   • MAD
   • MAPE
   • CFE

4. Fulfillment Models

   • Direct-to-customer (DTC) Fulfillment
     • Integrated Fulfillment
     • Dedicated Fulfillment
     • Outsourced Fulfillment
     • Drop-Shipped Fulfillment
     • Store Fulfillment
     • Flow-Through Fulfillment
   • Channels of Distribution

5. Bibliography: Supply Chain Management. A Logistics Perspective, ISBN 978-0-538-47918, 9th edition. Authors: Coyle, Langley, Novack, Gibson, Editorial Cengage

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