Mapa mental
The Boston Matrix
Conteúdo do mapa
The Boston Matrix
Dogs
- Low Growth rate
- Small Market share
- No Longer Profitable
- Should be dropped
Question Marks
- High growth rate
- Small market share
- Cash injection necessary to maintain/ increase market share
- Need to become STARS
- If all others cannot be done needs to be phased out
Stars
- High Growth rate
- High Market Share
- Turn Into cash cows
Cash cows
- Low Growth rate
- High Market share
- Very Successful and profitable
- 'Milked' to supply cash for others
Informações
- Descrição
- Mapa Mental sobre The Boston Matrix, criado por Alistair Walker em 17-04-2013.
- Criado por
- Alistair Walker · abr 2013
- Atualizado
- 6 abr 2018
- Visualizações
- 163
- Avaliação