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The Boston Matrix

Descrição

Mapa Mental sobre The Boston Matrix, criado por Alistair Walker em 17-04-2013.
Alistair Walker
Mapa Mental por Alistair Walker, atualizado more than 1 year ago
Alistair Walker
Criado por Alistair Walker quase 13 anos atrás
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2
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Resumo de Recurso

The Boston Matrix
  1. Dogs
    1. Low Growth rate
      1. Small Market share
        1. No Longer Profitable
          1. Should be dropped
          2. Question Marks
            1. High growth rate
              1. Small market share
                1. Cash injection necessary to maintain/ increase market share
                  1. Need to become STARS
                    1. If all others cannot be done needs to be phased out
                    2. Stars
                      1. High Growth rate
                        1. High Market Share
                          1. Turn Into cash cows
                          2. Cash cows
                            1. Low Growth rate
                              1. High Market share
                                1. Very Successful and profitable
                                  1. 'Milked' to supply cash for others

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