Product Design - Tea Packaging

Product Design - Tea Packaging

1. TARGET AUDIENCE

   • Women or men?
   • Teenagers or adults?
   • Old age pensioners?

2. MATERIALS

   • Plastic
   • Cardboard
   • Recyclable
   • Sturdy
   • Able to fold
   • Keep product protected
   • Allow graphics to be on the surface
   • Able to cope in different conditions/temperatures?

3. FUNCTION

   • To protect the product
   • Attract customers
   • Promote the brand
   • Advertise the product
   • To look better than any other than existing tea packages?

4. SUSTAINABILITY

   • MATERIALS
     • Packaging
       • Recyclable?
         • Plastic
         • Cardboard
         • Glass
     • Product
       • What are the cheapest materials to hold tea?
         • Silk?
         • Woven fabric?
           • Time consuming
       • Is the manufacturing of the product cheaper than the packaging?
         • Vise versa?
   • MANUFACTURE
     • Will it cost lots to manufacture?
       • Will the ink of the product add to the cost?
       • Graphics or images?
         • Do they give off fumes when the inks are produced?
       • Will the use of colour have an effect of it?
       • Will the size have an effect on it?
     • Is the process long or short?
       • Mass production?
       • Industry
       • Small producion
     • ?

5. SIZE

   • Is there a limited size to fit the shelves?
   • How big is the package to fit 20+ tea bags?
   • Ratio of the size of packaging with the tea bags?

6. COLOUR

   • What is the most attractive colour?
     • Subtle
     • Bright
   • Colour connotations?
     • Red?
     • Blue?