Packaging

Packaging

1. Colour

   • 93% of the probability of purchase comes from the visual appearance.
   • Read stimulates hunger.
   • Blue reminds people of hygiene.
   • Purple represents peace and relaxation.

2. Materials

   • Glass
   • Plastic
     • Light
     • Malleable
     • Strong
     • inexpensive
     • Disadvantages
       • By 2050, there will be more plastic in the oceans than animals.
       • Toxic chemical release
       • some plastics cannot be recycled
       • Harmful effects on aquatic life is devastating.
   • Paper/Cardboard

3. Safety

   • Smooth edges
   • soft materials
   • No choke hazard
   • Lightweight

4. Design

   • The appearance of a product is the first thing your customer will notice
   • Must fit the purpose of product e.g. Red for a food company to trigger hunger.

5. Purpose

   • Storage

6. Manufacturing

   • One off production
     • When only a single product is made e.g. A wedding cake.
   • Batch production
     • Making a set of identical products.
   • Continuous flow production
     • A continuous creation of products operated by machinery, which works 24 hours a day.
   • Mass production
     • Used to make food on a large scale. Machines are often used.

7. Environmental