Less regulation, taxes, free trade, less public interference
Social Markets
Anotações:
More social policies, state interference for justice. Worker rights.
Asian markets
Anotações:
Firms left to do business but government guides them.
Carroll's pyramid of business responsibilities
Economic-Required
Legal-Required
Ethical-Expected
Philanthropic-Desired
Stakeholders
Suppliers
Customers
Employees
Environment
Society
Shareholders
Business Philanthrophy
For
Anotações:
- Morale Raiser
- Another form of marketing
- Corporate Philanthropy does not compromise economic objectives (Convergence of objectives)
Against
Anotações:
Friedman's Neo-Classical posiion:
-Business objective is solely for shareholders
-Employees and Shareholders should donate themselves
-Waste of money that does not help economic objective
-Wage raises could be given instead
- Too simple, environment is complex
- Needs to be regularly updated
- Requires lots of people to manage it
- Data is difficult to collect
-Overlapping factors
- Subjective results
NEEDLE model
Anotações:
Layers of activities:
-Activities, Strategic, Organisational, Environmental