Converge

Converge

1. ¿What is?

   • Introduce new position
     • Information-gathering
       • Gordon's term for situations
         • New forms of storytelling
           • 1. Desktop Computers 2. Portable devises 3. Interactive television
         • Reporters to be multi-skilled
           • Need to be trained to assess a story and send the must appropriate individual or team
             • The team is the must important than the lone one
   • To Michael Romarier
     • Involves radical change in approach and mindset
       • By managens and journalists

2. Competing Models: The business ideal

   • Multiple-platform publishing
     • To increase productivity
       • Presents mayor opportunities
         • Introducing the concept of
           • "Co-opertition"
             • Is an amargan of competition and cooperation
               • Represent new for of business
                 • Were the organizations competitors work together
                   • Walter Keichel
                     • "Co-operate with others to increase the size of the pie"
                   • John Haile
                     • "It was vital to protect a company's revenues"
                   • Paul Horrocks
                     • "Multiple offered many advantages"
                   • Michael Aeria
                     • "The convergence was an opportunity for the company to re-purpose its content for multiple products"

3. ¿What is driving convergence?

   • The changing attitudes and lifestyles of news consumers
     • Howard Tynes said
       • That "getting as many people as possible to look at media products"
         • It means
           • People go where the audience is
             • Convergence makes possible to reach many more members of an audience
               • Recessions in some parts of the world hace meant that media companies are competing
                 • Directly for audiences and in directly for a share of the pie
                   • Convergence improves a media company's chance of reaching as many people as possible

4. Competing models: The Journalist Ideal

   • Andrew Nachison said
     • "If journalist values prevailed in the more to multiple-platform journalism"
       • Smart journalists would embrace new forms of journalism
         • As a multi-media storytelling
           • To employ their traditional abilities to synthesize
             • "Convergence is a growth strategy instead of a saving strategy"
               • It means
                 • That was important new form of journalism
                   • It needs of the audience

5. Barriers to convergence

   • Companies with strong mono-media traditions
     • Professor James Gentry has
       • Between "easy" and "difficult" introduction of convergence
         • "Easy"
           • - Focused leadership - The same owner -Flexible culture -Co-location of media outlets
         • "Difficult"
           • - The organization has different owners -Other leadership priorities -multiple managers -Disparate locations
             • The audibility of appropriate technology, declining economic conditions

6. Evolution of convergence around the world

   • On each continent, in nearly every country, mono-media companies, integrating editorial side operations from print, web and broadcast divisions
     • Media companies have embraced convergence in the most of the world
       • South East Asia
         • Include Utusan in Kuala Lumpur
       • The Nation group in Thailand
       • JoongAng Iibo and the mail business group in South Korea
       • Singapore Press Holdings Group
         • Professor Gentry provides a convergence tracker on the website of the American Press Institute that shows convergence
       • In Europe
         • The Bertelsmann group has pioneered convergence in Germany
       • In Spain
         • The marca group captures 62 percent of the daily
       • Each year the turn Sanomat produces 9000 pages of editorial and 6000 of advertising
       • In the Middle East
         • Strategic alliances and merges within the Arab Media expands significantly there
       • In Beirut
         • The lebanese broadcasting Corporation and the london-based newspapers Al-Hayat

7. Key factors Related to convergence

   • News organizations that have successfully embraced convergence
     • The environment could only be successful if accompanied buy a corresponding changes in the attitude of journalists
       • Another common factor is the placing of people with different skills in the same physical space
         • To generate trust and sharing of ideas, which leads to synergy
           • Cultural factors can encourage or inhibit convergence
             • For a better journalism and journalists
               • One of the key roles of journalism
                 • Turn information into knowledge
                   • It is time for media companies to invest in training

8. Conclusion

   • Convergence produces many challenges
     • For both journalist and publishers
       • Ultimately convergence is about doing better journalism
         • The cute is to tell stories with a purpose to help citizens make choices in an increasingly complex world
           • Under wise leadership, convergence offers opportunities to do better and more socially useful journalism