The Daily Mail

The Daily Mail

1. Mid-market tabloid newspaper

2. For an older audience - mainly C1 and some C2 and their between their 50s and 60s

3. ONLINE: The Daily Mail (Mail Online) has a good mixture of writing and images, first page normally covered by eye catching picture though. No price wall so website it accessed a lot

4. PRINT = 400,000 ONLINE = 200,000

5. Ownership: Daily Mail and General Trust (DMGT) (Jonathan Harmsworth)

   • 23% of press market share

6. Almost 70% of Mail Online's web traffic comes outside the UK Aggressively targeting growth in US

7. Due to falling circulation in the last ten years, The Daily Mail use 'freebies' to attract more buyers e.g. McFly's Album got the paper 300,000 more readers (2.1m to 2.4m)

8. PRICE - Mon - Fri = 60p Saturday = 90p (1/3 more than weekdays)

9. READERSHIP = 3,951,000 CIRCULATION = 1,708,006

10. AGE - 65+ = 46% (nearly half) GENDER - 55% women, 45% men SOCIAL CLASS - AB 30% (1/3 of RS) C1 = 30% C2 (20%) C1C2 together 50% of RS)

11. First newspaper to create an exclusive section for women (FeMail)

12. National newspaper with most successful adjudications against it, mainly due to Falsehood and distortion, Invading Privacy (Tony Blair's schoolboy son) and Inaccuracy which was the most reoccurring theme (Mr and Mrs Riley's son death linked to alcohol even though no alcohol found in his blood)

13. Taylor sisters case: Two women accused of murder however released due to false evidence and convincing false stories in NPs which could have convinced the jury. "unremitting, sensational, inaccurate and misleading" reports. Years passed and Daily Mail journalist wrote story claiming they did kill her and wrote even more false statements. Sisters couldn't go to the PCC and sue the newspaper so parents complained to PCC and they teamed up with lawyer to sue. Sue case fell through and kept fighting on without libel lawyers and relied on parents complaint... PCC refused the complaint after 15 months saying they didn't consider complaints from third parties and said they made no specific complaint under the PCC code even though they had complained about 'numerous inaccursies)

14. Racist newspaper? Many events of stories that haven't been published due to the person being black or of ethic background e.g. journalist on his way to scene of a death and office called him up to come back because the victims were black.

    • Don't want to displease readers (white, lower middle class) "They don't want a multicultural society they want to go back to the 1950s)
    • Not all black people are excluded. MAIL-FRIENDLY stereotype allowed ( ethnic minorities which are respectful, short-back-and-sides people who try to be traditionally British
    • Negative stereotype Mail focuses on is criminals - 64% of images of black people are mugger's, murderers and rapists
    • Attack on asylum seekers (immigrants) saying they all have AIDS and diseases putting risk to UK (moral panic)

15. Right-wing newspaper - supports conservatives

16. Successful libel lawsuits include Alan Sugar claiming £100,000 damages (2001) and more recently J.K Rowling received substantial damages and an apology printed in the mail(2014)

17. Paul Dacre editor of Daily Mail

    • Responsible for Stephen Lawrence case: SL was young black boy, Mail accuses the suspects of murder who are all white as instructed to "do something sympathetic about the case"
    • Mail criticized for racist attitudes under Dacre

18. Hacking: Celebrities such as Hugh Grant alleged the Mail for phone hacking. (evidence said in Leveson enquiry)

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