9945437
Descrição
Mapa Mental por Isabella Campillo, atualizado more than 1 year ago
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Criado por Isabella Campillo
mais de 6 anos atrás
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INTERCULTURAL BUSINESS COMUNICATIO
- HOFSTEDE THEORY
- GEERT HOFSTEDE defines culture as
“the collective programming of the
mind distinguishing the members of
one group or category of people from
others”
- He stablished dimensions of national culture
- individualism
- A preference for a
loosely-knit social
framework in which
individuals are
expected to take care
of only themselves
and their immediate
families.
- A preference for a
loosely-knit social
framework in which
individuals are
expected to take care
of only themselves
and their immediate
families.
- Masculinity
- represents a
preference in society
for achievement,
heroism,
assertiveness and
material rewards for
success.
- represents a
preference in society
for achievement,
heroism,
assertiveness and
material rewards for
success.
- uncertainty avoidance
- expresses the
degree to which
the members of
a society feel
uncomfortable
with
uncertainty and
ambiguity.
- expresses the
degree to which
the members of
a society feel
uncomfortable
with
uncertainty and
ambiguity.
- Long term orientation
- Every society has to
maintain some links
with its own past while
dealing with the
challenges of the
present and the future.
- Every society has to
maintain some links
with its own past while
dealing with the
challenges of the
present and the future.
- Indulgence
- stands for a society
that allows relatively
free gratification of
basic and natural
human drives related
to enjoying life and
having fun.
- stands for a society
that allows relatively
free gratification of
basic and natural
human drives related
to enjoying life and
having fun.
- Power distance
- expresses the
degree to which
the less powerful
members of a
society accept and
expect that power
is distributed
unequally.
- expresses the
degree to which
the less powerful
members of a
society accept and
expect that power
is distributed
unequally.
- individualism
- He stablished dimensions of national culture
- GEERT HOFSTEDE defines culture as
“the collective programming of the
mind distinguishing the members of
one group or category of people from
others”
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